- Agenda & Programs
Congress Programs
Digital Now
Consult the detailed program of the next edition or explore the rich thematic archives of previous years.
Official 2024 Program
- 08:30 - 09:00
Participant reception
Arrival, check-in and welcome cocktail.
- 09:00 - 09:30
Official opening
Welcome speeches.
Speakers:
Driss Drif
Ministère MNTRA – Hassar
Chakib Achour
Hicham CHIGUER
- 09:30 - 10:15
Key Note: Digital technology, a driver of transformation for very small and small businesses
In-depth analysis of the technological transition of Moroccan SMEs.
Speakers:
Mohammed Saad
- 10:15 - 11:15
Panel: Digital Strategy Morocco 2030
Key projects and levers for accelerating national digital sovereignty.
Speakers:
Ministère MNTRA – Hassar
Mohammed Essaidi
Lamia Benmakhlouf
Saloua Karkri Belkeziz
- 11:15 - 11:45
Coffee break and networking
B2B space & friendly networking.
- 11:45 - 12:45
Panel: Digital Transformation of Very Small and Small Businesses
Applicable technological solutions, pragmatic feedback and organizational obstacles.
Speakers:
Oussama CHOUBAI – Digitancy
Fouad Zaidi – Barid Media
Tarik Fadli – Wraqi
Mouad Saissi Hassani – Orange
- 12:45 - 14:00
Lunch & Networking
Official lunch in the VIP area.
- 14:00 - 14:30
Keynote: Industry Transformation in an AI-Driven Digital World
The impact of industrial AI on productivity gains and the supply chain.
Speakers:
Idriss El Asri
- 14:30 - 15:30
Panel: Digitalization as a lever for social and economic inclusion: opportunities, challenges and perspectives
Democratizing technological access, training young people and bridging the digital divide.
Speakers:
Yassine JOULA
Nasser Kettani
Mehdi Alaoui
- 15:30 - 16:00
Coffee break and networking
AI tool demonstrations.
- 16:00 - 17:00
Panel: Digital Marketing: Strategies, Brand, Tools, Loyalty in a World Dominated by Digital and AI
Maximize your marketing ROI through intelligent personalization and cognitive automation.
Speakers:
Reda Taleb
Meriam Bessa
Salah Eddine MIMOUNI
- 09:00 - 11:00
Master Class AI
Practical application sessions of generative AI for company employees.
Speakers:
Morad (AI Crafters)
- 11:00 - 11:30
Coffee break and networking
Networking and demonstrations.
- 11:30 - 12:00
Panel : Keynote
Vision of the overall digital transition and managerial impact.
Speakers:
Mohammed Benouda
- 12:00 - 13:00
Panel: The transformations of economic models enabled/created by digital technology in general and AI in particular
Digital disruption, new service products and value restructuring.
Speakers:
Zouhair/Mouhsine LAKHDISSI
Ismail Belkhayat – Chaari
Adnan Ouassini – STG Telematics
Ouadie Esslassi
- 13:00 - 14:00
Lunch & Networking
Business networking lunch.
- 14:00 - 14:30
Keynote: The impact of new technologies on the organization of work
Teleworking, management by objectives and increased productivity through automation.
Speakers:
Jamal Belahrach
- 14:30 - 15:30
Panel: The impact of new technologies on work organization
Critical study of the transformations of human resources in the face of AI algorithms.
Speakers:
Jamal Belahrach
- 15:30 - 16:00
Coffee break and networking
Networking final.
- 16:00 - 17:00
Panel : Formation & reskilling
How to design appropriate training plans to develop the skills of human capital.
Speakers:
LMS – Tazi
IDEO – Oussama Esmili
Oussama CHOUBAI – Digitancy
Hamza debbagh – ArX
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