Program 2024

December 18, 2024

  • 08:30 - 09:00 Welcome of Participants
  • 09:00 - 09:30 Official Opening
  • Speakers/Participants
  • Driss Drif
  • Ministère MNTRA – Hassar
  • Chakib Achour
  • Hicham CHIGUER
  • 09:30 - 10:15
Keynote : Digital Transformation: A Catalyst for SMBs/SMEs
  • Mohammed Saad
  • 10:15 - 11:15
Panel : Digital Morocco 2030 Strategy
  • Speakers/Participants
  • Ministère MNTRA – Hassar
  • Mohammed Essaidi
  • Lamia Benmakhlouf
  • Saloua Karkri Belkeziz
  • 11:15 - 11:45 Coffee Break & Networking
  • 11:45 - 12:45
Panel : Digital Transformation for SMBs/SMEs
  • Speakers/Participants
  • Oussama CHOUBAI – Digitancy
  • Fouad Zaidi – Barid Media
  • Tarik Fadli – Wraqi
  • Mouad Saissi Hassani – Orange
  • 12:45 - 14:00 Lunch & Networking
  • 14:00 - 14:30
Keynote : Industry Transformation in a Digital, AI-Driven World
  • Idriss El Asri
  • 14:30 - 15:30
Panel : Digitalization as a Driver of Social and Economic Inclusion: Opportunities, Challenges, and Perspectives  
  • Speakers/Participants
  • Yassine JOULA
  • Nasser Kettani
  • Mehdi Alaoui
  • 15:30- 16:00 Coffee Break & Networking
  • 16:00 - 17:00
Panel : Digital Marketing: Strategies, Branding, Tools, and Loyalty in a Digital and AI-Driven World
  • Speakers/Participants
  • Reda Taleb
  • Meriam Bessa
  • Salah Eddine MIMOUNI

19 Décembre 2024

  • 09:00 - 11:00
Master Class AI
  • Morad (AI Crafters)
  • 11:00 - 11:30 Coffee Break & Networking
  • 10:15 - 11:15
Panel : Keynote
  • Mohammed Benouda
  • 12:00 - 13:00
Panel : Economic Model Transformations Enabled by Digital Technology and Specifically by AI
  • Speakers/Participants
  • Zouhair/Mouhsine LAKHDISSI
  • Ismail Belkhayat – Chaari
  • Adnan Ouassini – STG Telematics
  • Ouadie Esslassi
  • 13:00 - 14:00 Lunch & Networking
  • 14:00 - 14:30
Key Note : The Impact of New Technologies on Work Organization
  • Jamal Belahrach
  • 14:30 - 15:30
Panel : L’impact des nouvelles technologies sur l’organisation du travail
  • Speakers/Participants
  • Mehdi Griny- Intelcia
  • Karim Dardan – Université H-II
  • 15:30- 16:00 Coffee Break & Networking
  • 16:00 - 17:00
Panel : Training and Reskilling  
  • Speakers/Participants
  • LMS – Tazi
  • IDEO – Oussama Esmili
  • Oussama CHOUBAI – Digitancy
  • Hamza debbagh – ArX